Entries from August 2010 ↓

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Indie Music Marketing Series, Part 7: How Visible Are You? Online Music Marketing


Marketing is about getting your target market to know who you are, what you have to offer,  why you are offering it, and why what you are offering is something they want.  Marketing is about getting your target market to know, like, and trust you. In this post, I will share some tips on how you can get your audience to know you.  I will share strategies on how you can get your music in front of the right people.

Do they know me? In order to get your target market to know you, they have to know that you exist.  Your target market need to know about you and your music.  How do you do that? You show up where they are.  You should know where your target market hangs out, what they read, where they shop, and what events they attend. You or your street team need to have a presence where your target market is at.  You can do this by performing where your target market hangs out, posting flyers where they are at, having an online presence through your website and social media sites. Your target market can also get to know you through word of mouth.  This is common with music marketing.  Most people hear about music artists for the first time from others, from their friends.  Basically, find out where your target market hangs out and show up there!

Ok, so how do you do that? Five strategies for getting in front of your target market:

1.  Online Marketing

SEO-Can they find you on google? Do you have an online presence? Do you have a website?  Does your website use keywords that your target market uses to find music online?

Video Marketing via Youtube: Youtube is the second most widely used search engine. What does that mean for you?  People are searching for music on youtube. Can your market find your music on youtube? If you don’t have a channel on youtube yet, then create one.  You want to make sure that you create titles and tags for your video that uses the same keywords that your market would use to find music on youtube.

Social Media: There are over 500 million people on Facebook, and over 100 million registered users of twitter. Do you have a twitter profile page and a facebook fan page?  How active are you on social media? Can your market find you on social media sites? Can they connect and engage with you there?

Blogs: Can your market find your music on the blogs that they read?

2. Live Shows: Are you performing and doing shows at your market’s favorite venues in your city or state?

Those are just five strategies to get you started thinking about your visibility.  How did you rate? Are you using all of these strategies?

In the next post, I will share exactly what you need to say and what you need to do once you have become visible to your target market. You will learn how to connect and engage with your fans, once you are in front of them.

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter