Entries from January 2011 ↓

Music Success Radio: Music Success Tips for Indie Musicians

Have you caught any of the Music Success Radio episodes?
Music Success Radio is a radio show that provides musicians and music entrepreneurs with practical tips on music promotion, marketing and branding.

Tune in to learn free tips that will help you sell more music, get more fans, and more music exposure!

Listen to  the latest episode of Music Success Radio here:

Listen to internet radio with Music Success Radio on Blog Talk Radio

Indie Music Marketing Mistake: Not Creating An Irresistable Brand

First, what is a brand?

A brand is your unique promise of value. What do I mean by that? Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from everyone else. It is a promise of the results that you can deliver.

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists. It is okay to do this when you are trying to explain your style or genre of music, but you want to make sure that you are communicating to others what makes you unique.


The first to creating a brand is to get clear on what makes you unique as an artist. Here are some questions
that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose
music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.


Indie Music Marketing: Sell More Music With Irresistable Offers

What is the key to getting more people to buy your music? Creating irresistible offers! What are irresistible offers? An irresistible offer is one that
gives the consumer a high perceived return on investment. This just means that it is an offer that addresses a core need of the consumer and has high value.  It is an offer that has convinced and “pre-sold” the consumer on the credibility and believability of the benefits that the product is marketing. How do you create irresistible offers with your music? Offer limited time only discounts/special prices, special limited edition albums, music packages and bundles. You should offer music packages and products that provide additional value to your fans.

The key to making an offer irresistible is that it has to be something that the people want and it has to address a need that they have. Your music has to address a need that your fans have and you have to position it in that way. Most musicians make the mistake of offering music
bundles that provide music and a t-shirt. A t-shirt is no longer good enough. A t-shirt does not add additional value to your music. You want to make sure that the additional bonuses that you offer in your package adds to and enhances your fans experience of your music. What are some examples? You can offer music video trailers, music videos, mini-movie, e-book based on your album, concert tickets, private parties/sessions, access to recording sessions, etc. You also have to remove almost all of the risk for the purchaser of your music. What do I mean by that? One of the fears that stop people from purchasing a product is that they may not like it. You have to make your offer so irresistible that it reduces that fear. One way you can reduce this fear is by offering one of the music packages that I just mentioned. If people want a product bad enough, if they believe that it is something that they need, they will accept the risk in making the purchase.

You can also reduce the perceived risk by providing testimonials of people who have listened to your music as social proof that your music is good. You should put these testimonials on your sales page. You can also reduce the perceived risk of purchasing your music by providing short preview samples of each song on your album.

To learn more about music marketing, don’t forget to check out the earlier Indie Music Marketing series featured on this blog: Indie Music Marketing

Need to sell more music? These Music Street Team Marketing videos will show you how to build  a strong street team that will help you sell more music and get more people to your shows: Music Street Team