Entries Tagged 'Indie Music Marketing' ↓

Your Biggest Music Launch: Are You Ready?

Indie Music Marketing: Ready for Your Biggest Music Launch?

Ever wondered how music artists like Jay-Z, Lady Gaga, Beyonce are able to sell thousands and thousands copies of their albums sometimes within days or even hours?

What were the exact steps their labels took to create a big
launch and a buying frenzy?

How can companies like Apple launch a product and in ONE weekend create a buying frenzy and sell nine million units.

And how you can do it even if you’re starting with a small indie music budget?

Are you ready to have one of the biggest launches of your music online?

It is time to stop being inspired by these music artists and companies and time for you to get similar results by finally learning how this game is being played.

Time to study the rules of the game!

Time for you to be a student of marketing and stop being just a
consumer!

On Friday, October 11th, the biggest launch in internet marketing history will happen.

Press play on the video below to learn how you can become a student of this launch and use it to prepare your biggest music launch.

The smart indie musicians who are students of the game
will watch this youtube video and watch this product launch closely
with notepad in hand.

Become a Student of Marketing and Watch the Biggest Product Launch in Internet Marketing History! Register Below: 

==>>>    I’m Ready to Learn the Game! <<===

 

Indie Music Marketing: 2 Tips to More Music Exposure and Sales on Youtube

Want to learn how to market your music online?

To learn how to market your music online and to learn how to earn money while you learn, click this link: Make Money Online 

Music Marketing Tips: Promote Your Live Shows for Free Using Facebook! Here’s how!

Music Marketing Tips: How to Promote Your Live Shows for Free Using Facebook! 

 

Want to learn more music marketing tips? 

To learn how to market your music online and to earn money while you learn, click this link now: Make Money From Music Online 

Music Marketing: How to Market Your Music to 1,000 People for only $5

Looking for music marketing tips that can help you expose your music to thousands of people, even on a shoestring budget?

Watch the music marketing video below to learn how to get your music in front of 1,000 people for only $5

 

Additional Online Music Marketing Tips & Training

To learn how to use the internet to get exposure for your music so you can make money online, click this link now: Make Money Online 

Indie Music Marketing Mistake: Not Creating An Irresistable Brand

First, what is a brand?

A brand is your unique promise of value. What do I mean by that? Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from everyone else. It is a promise of the results that you can deliver.

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists. It is okay to do this when you are trying to explain your style or genre of music, but you want to make sure that you are communicating to others what makes you unique.

HOW TO CREATE A BRAND

The first to creating a brand is to get clear on what makes you unique as an artist. Here are some questions
that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose
music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.

DISCOVER THE OTHER 7 MOST COMMON MUSIC MARKETING MISTAKES IN THE FREE MUSIC SUCCESS TOOLKIT!! GET YOUR FREE TOOLKIT BY CLICKING HERE: MUSIC SUCCESS

How to Sell Your Music: 1 Important Key for Indie Musicians to Remember

I wanted to share with you one quick tip for selling more of your music as an indie musician.

Are you ready? You have to expose your music to more people.
I know what you are probably saying: That’s common sense Angela.
I already knew that. It is very obvious but I can’t tell you
how many indie musicians I see who are not exposing their music
to enough people.

There are many reasons why you may not be selling as much of your
music as you would like.These reasons could be: you are not making
enough great music, you are not exposing your music to enough people,
you are not exposing your music to the RIGHT people, or you are not
selling your music at the right price.

I want to focus on more exposure in this email. One of the most challenging
things for indie musicians is getting massive exposure. You are a new artist
and you don’t have the benefit of a huge record label marketing team pushing
your music.

If you are an indie musician, then you probably do not have
a HUGE marketing budget to market your music. Am I right?

You probably don’t have a HUGE marketing budget to hire
expensive marketing consultants and music promotion companies
to do your marketing for you. Am I right?

So, how do you get more exposure as an indie musician, without
paying a lot of money? You build a STRONG street team. A strong street
team can help you sell more of your music and even get paying crowds to your
live shows, and check this out: for very little cost to you!!! That is gold
to an indie musician.

You have to know how to build a strong street team that can go out and market
your music to the RIGHT people. You have to know how to train your street team.

2010 is almost over and I want to ask you a couple of questions. Where are you now in your
music career? How much progress have you made as a musician this year? Are you
in the same spot today as you were last year? Have you made more money as an indie
musician this year than last year? Are you satisfied with the amount of music sales
that you’ve made and the number of fans that you have?

Unfortunately, a lot of indie musicians go from year-to-year with the same dreams and hopes
and do not see them materialize. There are people who are waiting to hear the music that
you have. There are music lovers and musicially-challenged people like me :) who rely on
music every day to get through life! We need music! We need your music, especially if it’s great
music. You need to get your music in front of more people and you need a street team to do this.

I am passionate about helping you build a successful music career in 2011 and
helping you achieve the goals and the income that you have always said that you wanted
to make from your music, but haven’t made yet.

It is time to start seeing some real income from your music!

To help you, I am excited to announce a special offer for the
3M Street Team Marketing Plan Audio Series. For a
limited time only, the 3M Street Team Marketing Plan
Audio Series will be available for 50% off the regular price.

The regular price for the audio series is $19.99, but for a limited
time only, the 3M Street Team Marketing Plan Audio Series will be
available for only $9.99.

In this audio series, you will learn how to build, manage, and motivate
a street team. In this series, discover:

-the 3 best places to look to recruit and fill your street team with people who
will be excited to join your street team and market your music
-how to train your street team to increase your music sales and increase attendance
at your live shows
-how to avoid low performance from your street team
-the secret strategy to attracting a HUGE number of people who will come to you and
ask you to be a part of your street team
-how to maintain the energy and excitement of your street team members

The audio series consists of three mp3s, three bonus action guides, and a bonus
audio on how to create an awesome live show that attracts large, paying crowds and the
attention of the media.

If you purchase the audio series before Friday, December 3, 2010, I will include another
bonus audio, SMART Networking: How to Network at Music Conferences.

If you are serious about building a strong street team that will help you sell more music and
get more people to your shows, then you need to purchase the 3M Street Team Marketing Plan Audio
Series.

Remember, the 50% off sale is only good until Friday, December 17, 2010. If you want to get the
bonus SMART Networking audio, then you will need to purchase the audio series by Friday, December 3, 2010.

To purchase the audio series, go to: http://www.musicsuccesscoach.com/offer/

To your success in 2011!

50% Off Music Street Team Audio Series Sale

I am excited to announce a special offer for the
3M Street Team Marketing Plan Audio Series. For a
limited time only, the 3M Street Team Marketing Plan
Audio Series will be available for 50% off the regular price.

The regular price for the audio series is $19.99, but for a limited
time only, the 3M Street Team Marketing Plan Audio Series will be
available for only $9.99.

In this audio series, you will learn how to build, manage, and motivate
a street team. In this series, discover:

-the 3 best places to look to recruit and fill your street team with people who
will be excited to join your street team and market your music
-how to train your street team to increase your music sales and increase attendance
at your live shows
-how to avoid low performance from your street team
-the secret strategy to attracting a HUGE number of people who will come to you and
ask you to be a part of your street team
-how to maintain the energy and excitement of your street team members

The audio series consists of three mp3s, three bonus action guides, and a bonus
audio
on how to create an awesome live show that attracts large, paying crowds and the
attention of the media.

Another bonus: If you purchase the audio series before Friday, December 3, 2010, I will include another
bonus audio, SMART Networking: How to Network at Music Conferences.

If you are serious about building a strong street team that will help you sell more music and
get more people to your shows, then you need to purchase the 3M Street Team Marketing Plan Audio
Series.

Remember, the 50% off sale is only good until Friday, December 17, 2010. If you want to get the
bonus SMART Networking audio, then you will need to purchase the audio series by Friday, December 3, 2010.

Click here to purchase the audio series Music Street Team Sale

Indie Music Marketing Series, Part 7: How Visible Are You? Online Music Marketing

Marketing

Marketing is about getting your target market to know who you are, what you have to offer,  why you are offering it, and why what you are offering is something they want.  Marketing is about getting your target market to know, like, and trust you. In this post, I will share some tips on how you can get your audience to know you.  I will share strategies on how you can get your music in front of the right people.

Do they know me? In order to get your target market to know you, they have to know that you exist.  Your target market need to know about you and your music.  How do you do that? You show up where they are.  You should know where your target market hangs out, what they read, where they shop, and what events they attend. You or your street team need to have a presence where your target market is at.  You can do this by performing where your target market hangs out, posting flyers where they are at, having an online presence through your website and social media sites. Your target market can also get to know you through word of mouth.  This is common with music marketing.  Most people hear about music artists for the first time from others, from their friends.  Basically, find out where your target market hangs out and show up there!

Ok, so how do you do that? Five strategies for getting in front of your target market:

1.  Online Marketing

SEO-Can they find you on google? Do you have an online presence? Do you have a website?  Does your website use keywords that your target market uses to find music online?

Video Marketing via Youtube: Youtube is the second most widely used search engine. What does that mean for you?  People are searching for music on youtube. Can your market find your music on youtube? If you don’t have a channel on youtube yet, then create one.  You want to make sure that you create titles and tags for your video that uses the same keywords that your market would use to find music on youtube.

Social Media: There are over 500 million people on Facebook, and over 100 million registered users of twitter. Do you have a twitter profile page and a facebook fan page?  How active are you on social media? Can your market find you on social media sites? Can they connect and engage with you there?

Blogs: Can your market find your music on the blogs that they read?

2. Live Shows: Are you performing and doing shows at your market’s favorite venues in your city or state?

Those are just five strategies to get you started thinking about your visibility.  How did you rate? Are you using all of these strategies?

In the next post, I will share exactly what you need to say and what you need to do once you have become visible to your target market. You will learn how to connect and engage with your fans, once you are in front of them.

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter

The Three Biggest Music Marketing Mistakes Made by Indie Musicians

The three biggest music marketing mistakes made by indie musicians:

1.  Not thinking like music entrepreneurs

Entrepreneurs solve problems.  Entrepreneurs find problems and create products or services that solve those problems.  A music entrepreneur must do the same thing.  A music entrepreneur finds problems and creates music that solve those problems.

A lot of indie musicians do not take this approach to marketing their music.  They create music without first understanding the type of music their target audience is searching for and their audience’s struggle in finding that music.  So, your music should fill a need.  It should solve a problem of your target audience.

Indie musicians should also create music that not only solves a problem for their fans but solves the problems of the media and other professionals.  I am currently discussing this in my “Indie Music Marketing Series” here on the Music Success Blog.  The gist of this concept is to use your music to solve a problem.  For example, one problem that a small business faces is getting new customers.  As an indie musician, you should build a targeted fan base that matches the same demographic that a local small business in your area is targeting.  Now, you can approach the small business and negotiate a deal.  You agree that the small business can market its product or service to your fans if they agree to offer some discount to your fans.  This way you are forming a relationship with a business that could potentially later on agree to sponsor one of your live shows and you are providing value to your fans. Solve a problem! Be a music entrepreneur!
2.  Not Creating music for their fans

Too many indie musicians create music that they like and that they want to perform without finding out the type of music their fans want.  Indie musicians want to make music that they enjoy.  There is nothing wrong with that.  The problem is if you want people to pay for your music, you have understand the type of music they want. Indie musicians should do the market research first to understand the need in the marketplace.  What music do the people want but  are not getting?  Use the answer to that question to help you create your music.

3.  Not using marketing strategies that have worked in other industries

Too often, indie musicians only look to other musicians and music professionals to help them market their music.  There are other professionals in other industries who have successfully marketed their products and services.  Indie musicians should look to these professionals for new marketing strategies that can be applied to the music industry.  For example, information marketers and other internet marketers have learned how to get people to take action and buy products by creating compelling offers.  They use complimentary bonus products and services to get people to buy their main product.  Info marketers learn this from infomercials.  You’ve seen those late night infomercials where you get 10 bonuses for buying one product.  This marketing method works if you use it correctly.

How can musicians use this method? By offering bonus products or services when people buy your music.  Some musicians already do this by offering more free music or a t-shirt when fans buy their album.  Indie musicians can take this a step further and offer more complimentary bonuses.  With the ease and low cost of digital downloads, indie musicians can offer e-books or mini video games or mini movies that center around the theme of their album.  Think about what bonuses you can offer now that can raise the level of interaction of your fans with your music.  How can you make your music come to life with additional bonuses? Create a compelling offer that will have your fans running to purchase your music.  Observe and learn from other professionals who have been successful in getting people to buy.

What are your thoughts? Do you agree that these are the biggest marketing mistakes made by indie musicians? Let me know your thoughts!

Indie Music Marketing Series, Part 6: How to get Music Exposure While Supporting a Great Cause

If you missed any of the previous posts in this series, you can check them out here: Indie Music Marketing Part 1, Indie Music Marketing Part 2, Indie Music Marketing Part 3, Indie Music Marketing Part 4, Indie Music Marketing Part 5

In the indie music marketing series, I have discussed the 3 reasons why indie musicians are struggling to sell their music.  One of the reasons why indie musicians are struggling to sell their music is because indie musicians do not really understand the value of their music.  They don’t understand the value their music has to fans, businesses, and the media.  Today’s post will discuss how understanding the value of music to non-profit organizations can help indie musicians get more exposure while supporting a good social cause.  If you are an indie musician who wants to use your music to help make an impact in society, then you will be able to appreciate this post.

In the series, I have stated that in order to be successful as an indie musician, you have to use your music to solve the problems of others.  You need to think like a entrepreneur.  So to get more music exposure by creating music that has value to non-profit organizations, you have to first understand the needs of non-profits.

The three Needs of Non-Profits

1.  More funds

2.  More volunteers/staffing/assistance

3.  More attention and awareness of the organization and what it does

How can music meet the needs of non-profits?

1.  Music attracts attention and therefore can help build awareness

Music and music events attracts and captures the attention of an audience.  Music has the power to engage people.  Marketers understand this and that is why they use music in commercials.  Music has a powerful way of attracting people and pulling people in to different causes. So you can use this power of music to help non-profits bring attention to their causes.  The more awareness people have about an organization and the work that it does, the more likely people will lend support to the organization, whether it takes the form of money or volunteering.  So ultimately, music can attract attention for an organization that can lead to more volunteer support and more donations.

2.  Historically, music has been used to organize people around a cause

Music has the power to unite people of all ages, genders, and ethnicities around a cause.  We have seen this with benefit concerts for Haiti and Hurricane Katrina that brought together musicians to raise money to support relief efforts.

How can you create music that is valuable to non-profits? How can your music add value to non-profits? Here are some strategies:

1.  Donate  proceeds of your single or your album to a non-profit organization

2.  Write a song

Write a song that expresses the emotion of the people the organization serves or the social cause the organization supports.  Music helps tap into human emotion and organizations want people to see and feel the need of the cause they are working for and music is a great way to do that.  Your music might be used by the non-profit in its marketing materials or at fundraising events.

3. Organize a benefit concert/live show

Approach the organization for its support.  Donate proceeds of the show to the organization.  You can help attract media attention to your show and get more people to come out to your show.  People love to support great causes.  The members and staff of the non-profit will probably want to attend and the people that the organization serves will be interested in supporting and attending your show.

4.  Become an advocate for the organization

Mention the organization and its work in your marketing and promotional materials.  Bring more awareness to the organization.  Mention the organization in press releases, on your web site, and on your social media pages.

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter