How to Motivate Your Music Street Team to Promote Your Music

This week is Street Team Marketing Week.  If you missed the earlier posts where I discussed how to mobilize and manage a street team, you can check out those posts here: How to Build A Street Team, How to Manage a Street Team.

Today, I will discuss three ways you can motivate your street team so they can feel empowered and encouraged to promote your music or music business.

1) Give positive feedback.

Thank your street team for the work they are doing for you.  You should let each of your team members know that their work is valued and appreciated.  Many street teams work really hard and deserve to be thanked for their efforts.  You should recognize the work that they do.

2) Give them a mission.

You should let your team members know how their work supports a broader mission that you are trying to accomplish.  As an artist or business owner, you should have a mission for the music that you do or a mission for your business.  You should communicate that mission to your street team members.  Let your street team know what you stand for, so they can feel like they are a part of something bigger than promoting your music or business.  Show them that they are promoting a cause or serving a bigger mission.

This approach works in the political world with campaign volunteers.  President Obama when he was campaigning, organized one of the most successful political campaigns because he was able to mobilize and energize a lot of young people to volunteer for his campaign.  Think of your street team as a campaign team.  Your street team is campaigning for your music or your business.

So how was President Obama able to mobilize, manage, and motivate the volunteers of his campaign team? In different interviews, members of President Obama’s campaign team mentioned that they felt like they were a part of something bigger than themselves.  They identified with Obama’s mission, to bring change.  What is your mission as an artist or music business owner?  Is it just to sell a lot of records and get paid?  If that is all you stand for, if your mission is to just get paid, then dream bigger and think bigger.

Your street team will not be motivated and energized by a mission that doesn’t involve them or a cause they can believe in.

So how can you learn what motivates the members of your street team? Talk to them! Get to know your street team.  What are their backgrounds, strengths, and talents?  What is important to them?  What do they value?  What do they hope to get out of the experience of being a part of your street team?

When you learn more about your street team and what they want to get out of the experience, then you will be able to meet their needs and satisfy them.  The members of your street team will begin to feel like they are not just helping you, but you are both helping each other.

3) Reward your Members. Reward the members of your street team.  Give them an incentive to do great work.  You should also make sure that you reward members who go above and beyond what is expected.  Some musicians and music business owners like to reward their street teams with the following:

-free t-shirts                            -free music CDs

-free tickets to shows             -free food

So the best ways to motivate your street team is to provide a mission, positive feedback, and rewards.

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3 comments ↓

#1 Farrah Young on 03.31.11 at 9:26 pm

I am interested in learning more about marketing
street teams

#2 Music Success Coach on 04.01.11 at 3:27 pm

Hi Farrah,
I have a free street team marketing video series here that you might be interested in:

#3 Music Success Coach on 04.01.11 at 3:28 pm

Hi Farrah,
I have a free street team marketing video series here that you might be interested in:
http://www.musicsuccesscoach.com/teamvideos/

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