Indie Music Marketing Mistake: Not Creating An Irresistable Brand

First, what is a brand?

A brand is your unique promise of value. What do I mean by that? Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from everyone else. It is a promise of the results that you can deliver.

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists. It is okay to do this when you are trying to explain your style or genre of music, but you want to make sure that you are communicating to others what makes you unique.

HOW TO CREATE A BRAND

The first to creating a brand is to get clear on what makes you unique as an artist. Here are some questions
that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose
music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.

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