Build a Music Street Team of People EXCITED to Market and Promote Your Music

Yesterday’s blog post discussed why you need a street team to market your music or music business. If you didn’t read the post, check it out here: Why You Need a Music Street Team

Today I will discuss the “3M Street Team Marketing Plan” that I use with the musicians and music entrepreneurs that I coach.  The 3M Street Team Marketing Plan consists of the 3M’s which are: Mobilize, Manage, and Motivate.  These 3M’s are essential to recruiting and building a music street team of people who are EXCITED to market and promote your music. I am going to share with you what I share with my clients. Today, I will discuss the first phase of the marketing plan, mobilize.

Step 1: Mobilize

The first step in the 3M Street Team Marketing Plan is mobilize.  During this phase of the plan, I help my clients locate the RIGHT people for their street team.  In this step you need to figure out what your mission is for the street team.  What do you want your street team to accomplish for you? Yesterday I discussed the five things a street team can do for you as an artist or music business owner.  Check it out here: Street Team Tasks

Figure out what you need the street team to do for you.  Come up with a list of tasks and jobs.  The next thing that I have my clients do is figure out the types of people who can do those jobs. So for example, if you need someone in your street team to hand out flyers for your next show, then you need to find someone who is personable and has great communication skills. Determine the skills and qualities needed to complete each of the tasks on your list.

Now with that list, brainstorm where you can find people who have those skills and qualifications.  Think of the people in your own social networks (i.e. your coworkers, family, friends, etc) and people who are not in your own social networks who meet those qualifications.

2 places to look to find people for your street team:

Your fan base/Your customers: Your fans are the best people to have your street team because they already like your music and will be excited to go tell others about you.  If you are a music business owner, approach your satisfied customers to be a part of your street team.

Music Conference/Festival: This is an often overlooked source.  The music conference is full of music interns and volunteers who love music.  Go up to these volunteers at the registration tables and tell them about your street team.  These volunteers obviously don’t mind serving and so they are “prime candidates” for your street team.

What qualities and characteristics should I look for?

The best people to have on your street team are people who are go-getters!  You don’t want people who are lazy. You want people who will get the job done and also take initiative.  Find people who can represent you well.  You do not want someone who will damage your image.  You should also look for people who can lead others.  I will talk more about leadership tomorrow.

After you have come up with this list of potential team members, contact these people.  I help my clients come up with a “script” that they can use to approach these people.  Make sure that when you contact your potential team members and ask for their help, that you are clear about what you want them to do.  Be honest and straightforward about the expectations you have for the street team.

To learn more tips on how you can build a street team who can sell more music and get more people to your live show, click on the video below:

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Click here to get your FREE 10 video trainings on Music Street Teams: Music Street Team

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