Why You Need a Street Team to Market Your Music

What is a street team?

A street team is a group of people who are recruited to promote an event, product, or business.  Many musicians and music entrepreneurs build street teams to promote a show, a new CD, or a new music business.

You should have a street team and an online team.  The online team can have some of the same goals as your street team: marketing and promoting your music or music business.  The main difference between these teams will be the location of where their activities will take place, one team concentrating on the “physical streets”, and the online team concentrating on “virtual” streets and neighborhoods.

5 tasks you can have a street team complete for you:

1) Hand out flyers and posters about you, your music, or your music business

2) Bring friends to your shows or business. Recruit people to come to your shows.

3) Talk about your band or your business online in forums, message boards, and social media sites

4) Maintain your websites and mailing lists

5) Wear t-shirts that promote your music or business

Why you need a street team:

A street team provides musicians and music entrepreneurs with an inexpensive way to promote their music or music business.

Get more exposure: Street teams can help you get your music or your music business exposed to more people.  Take advantage of the networks that your street team members belong to.  Your street team members should have different backgrounds so you can utilize their social networks.  Your street team members should have access to different social networks so you can expose your music or music business to many different types of people, who are within your target audience of course.

Free promotion and free help: Street teams provide free promotion.  FREE! Many musicians build a street team of unpaid volunteers.  This is free help and free marketing for your music or business.  Some street teams are compensated with free merchandise from the musician or business owner. Providing free merchandise is an inexpensive way to get help marketing your music.

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2 comments ↓

#1 Drea d'Nur on 03.08.12 at 11:11 am

Very infomative article. Thank you.

#2 Music Success Coach on 12.03.12 at 3:10 pm

Thank you Drea.

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