50% Off Music Street Team Audio Series Sale

I am excited to announce a special offer for the
3M Street Team Marketing Plan Audio Series. For a
limited time only, the 3M Street Team Marketing Plan
Audio Series will be available for 50% off the regular price.

The regular price for the audio series is $19.99, but for a limited
time only, the 3M Street Team Marketing Plan Audio Series will be
available for only $9.99.

In this audio series, you will learn how to build, manage, and motivate
a street team. In this series, discover:

-the 3 best places to look to recruit and fill your street team with people who
will be excited to join your street team and market your music
-how to train your street team to increase your music sales and increase attendance
at your live shows
-how to avoid low performance from your street team
-the secret strategy to attracting a HUGE number of people who will come to you and
ask you to be a part of your street team
-how to maintain the energy and excitement of your street team members

The audio series consists of three mp3s, three bonus action guides, and a bonus
on how to create an awesome live show that attracts large, paying crowds and the
attention of the media.

Another bonus: If you purchase the audio series before Friday, December 3, 2010, I will include another
bonus audio, SMART Networking: How to Network at Music Conferences.

If you are serious about building a strong street team that will help you sell more music and
get more people to your shows, then you need to purchase the 3M Street Team Marketing Plan Audio

Remember, the 50% off sale is only good until Friday, December 17, 2010. If you want to get the
bonus SMART Networking audio, then you will need to purchase the audio series by Friday, December 3, 2010.

Click here to purchase the audio series Music Street Team Sale

Free How to Manage A Street Team Teleseminar

Join me next Wednesday, October 6, 2010 at 8:00PM CST/9:00 PM EST for the free teleseminar, “How to Manage A Street Team”.

In this teleseminar, I will be sharing:

-How to get more free time to make music

-The 4 biggest mistakes musicians make when managing a street team

-5 Skills that every street team leader needs to properly manage a street team

-How to train your street team to sell more of your music and get more people to your live show

This teleseminar is for you if you:

-want more free time to make music

-want your street team to sell more of your music

-want your street team to get more people to your shows

-want a more organized street team

Register Here for the free teleseminar: Manage A Street Team

FREE Music Street Team Videos: Training on How to Start and Manage A Street Team

Get the Flash Player to see the wordTube Media Player.

Click on this link to get your free videos: Music Street Team Videos

How to Motivate Your Music Street Team to Promote Your Music

This week is Street Team Marketing Week.  If you missed the earlier posts where I discussed how to mobilize and manage a street team, you can check out those posts here: How to Build A Street Team, How to Manage a Street Team.

Today, I will discuss three ways you can motivate your street team so they can feel empowered and encouraged to promote your music or music business.

1) Give positive feedback.

Thank your street team for the work they are doing for you.  You should let each of your team members know that their work is valued and appreciated.  Many street teams work really hard and deserve to be thanked for their efforts.  You should recognize the work that they do.

2) Give them a mission.

You should let your team members know how their work supports a broader mission that you are trying to accomplish.  As an artist or business owner, you should have a mission for the music that you do or a mission for your business.  You should communicate that mission to your street team members.  Let your street team know what you stand for, so they can feel like they are a part of something bigger than promoting your music or business.  Show them that they are promoting a cause or serving a bigger mission.

This approach works in the political world with campaign volunteers.  President Obama when he was campaigning, organized one of the most successful political campaigns because he was able to mobilize and energize a lot of young people to volunteer for his campaign.  Think of your street team as a campaign team.  Your street team is campaigning for your music or your business.

So how was President Obama able to mobilize, manage, and motivate the volunteers of his campaign team? In different interviews, members of President Obama’s campaign team mentioned that they felt like they were a part of something bigger than themselves.  They identified with Obama’s mission, to bring change.  What is your mission as an artist or music business owner?  Is it just to sell a lot of records and get paid?  If that is all you stand for, if your mission is to just get paid, then dream bigger and think bigger.

Your street team will not be motivated and energized by a mission that doesn’t involve them or a cause they can believe in.

So how can you learn what motivates the members of your street team? Talk to them! Get to know your street team.  What are their backgrounds, strengths, and talents?  What is important to them?  What do they value?  What do they hope to get out of the experience of being a part of your street team?

When you learn more about your street team and what they want to get out of the experience, then you will be able to meet their needs and satisfy them.  The members of your street team will begin to feel like they are not just helping you, but you are both helping each other.

3) Reward your Members. Reward the members of your street team.  Give them an incentive to do great work.  You should also make sure that you reward members who go above and beyond what is expected.  Some musicians and music business owners like to reward their street teams with the following:

-free t-shirts                            -free music CDs

-free tickets to shows             -free food

So the best ways to motivate your street team is to provide a mission, positive feedback, and rewards.

Get the Flash Player to see the wordTube Media Player.

Click here to get your FREE 10 video trainings on Music Street Teams: Music Street Team

Why You Need a Street Team to Market Your Music

What is a street team?

A street team is a group of people who are recruited to promote an event, product, or business.  Many musicians and music entrepreneurs build street teams to promote a show, a new CD, or a new music business.

You should have a street team and an online team.  The online team can have some of the same goals as your street team: marketing and promoting your music or music business.  The main difference between these teams will be the location of where their activities will take place, one team concentrating on the “physical streets”, and the online team concentrating on “virtual” streets and neighborhoods.

5 tasks you can have a street team complete for you:

1) Hand out flyers and posters about you, your music, or your music business

2) Bring friends to your shows or business. Recruit people to come to your shows.

3) Talk about your band or your business online in forums, message boards, and social media sites

4) Maintain your websites and mailing lists

5) Wear t-shirts that promote your music or business

Why you need a street team:

A street team provides musicians and music entrepreneurs with an inexpensive way to promote their music or music business.

Get more exposure: Street teams can help you get your music or your music business exposed to more people.  Take advantage of the networks that your street team members belong to.  Your street team members should have different backgrounds so you can utilize their social networks.  Your street team members should have access to different social networks so you can expose your music or music business to many different types of people, who are within your target audience of course.

Free promotion and free help: Street teams provide free promotion.  FREE! Many musicians build a street team of unpaid volunteers.  This is free help and free marketing for your music or business.  Some street teams are compensated with free merchandise from the musician or business owner. Providing free merchandise is an inexpensive way to get help marketing your music.

Get the Flash Player to see the wordTube Media Player.

Click here to get your FREE 10 video trainings on Music Street Teams: Music Street Team