Your Biggest Music Launch: Are You Ready?

Indie Music Marketing: Ready for Your Biggest Music Launch?

Ever wondered how music artists like Jay-Z, Lady Gaga, Beyonce are able to sell thousands and thousands copies of their albums sometimes within days or even hours?

What were the exact steps their labels took to create a big
launch and a buying frenzy?

How can companies like Apple launch a product and in ONE weekend create a buying frenzy and sell nine million units.

And how you can do it even if you’re starting with a small indie music budget?

Are you ready to have one of the biggest launches of your music online?

It is time to stop being inspired by these music artists and companies and time for you to get similar results by finally learning how this game is being played.

Time to study the rules of the game!

Time for you to be a student of marketing and stop being just a
consumer!

On Friday, October 11th, the biggest launch in internet marketing history will happen.

Press play on the video below to learn how you can become a student of this launch and use it to prepare your biggest music launch.

The smart indie musicians who are students of the game
will watch this youtube video and watch this product launch closely
with notepad in hand.

Become a Student of Marketing and Watch the Biggest Product Launch in Internet Marketing History! Register Below: 

==>>>    I’m Ready to Learn the Game! <<===

 

Music Marketing: How to Market Your Music to 1,000 People for only $5

Looking for music marketing tips that can help you expose your music to thousands of people, even on a shoestring budget?

Watch the music marketing video below to learn how to get your music in front of 1,000 people for only $5

 

Additional Online Music Marketing Tips & Training

To learn how to use the internet to get exposure for your music so you can make money online, click this link now: Make Money Online 

Music Success Radio: Music Success Tips for Indie Musicians

Have you caught any of the Music Success Radio episodes?
Music Success Radio is a radio show that provides musicians and music entrepreneurs with practical tips on music promotion, marketing and branding.

Tune in to learn free tips that will help you sell more music, get more fans, and more music exposure!

Listen to  the latest episode of Music Success Radio here:

Listen to internet radio with Music Success Radio on Blog Talk Radio

Indie Music Marketing Mistake: Not Creating An Irresistable Brand

First, what is a brand?

A brand is your unique promise of value. What do I mean by that? Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from everyone else. It is a promise of the results that you can deliver.

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists. It is okay to do this when you are trying to explain your style or genre of music, but you want to make sure that you are communicating to others what makes you unique.

HOW TO CREATE A BRAND

The first to creating a brand is to get clear on what makes you unique as an artist. Here are some questions
that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose
music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.

DISCOVER THE OTHER 7 MOST COMMON MUSIC MARKETING MISTAKES IN THE FREE MUSIC SUCCESS TOOLKIT!! GET YOUR FREE TOOLKIT BY CLICKING HERE: MUSIC SUCCESS

Indie Music Marketing: Sell More Music With Irresistable Offers

What is the key to getting more people to buy your music? Creating irresistible offers! What are irresistible offers? An irresistible offer is one that
gives the consumer a high perceived return on investment. This just means that it is an offer that addresses a core need of the consumer and has high value.  It is an offer that has convinced and “pre-sold” the consumer on the credibility and believability of the benefits that the product is marketing. How do you create irresistible offers with your music? Offer limited time only discounts/special prices, special limited edition albums, music packages and bundles. You should offer music packages and products that provide additional value to your fans.

The key to making an offer irresistible is that it has to be something that the people want and it has to address a need that they have. Your music has to address a need that your fans have and you have to position it in that way. Most musicians make the mistake of offering music
bundles that provide music and a t-shirt. A t-shirt is no longer good enough. A t-shirt does not add additional value to your music. You want to make sure that the additional bonuses that you offer in your package adds to and enhances your fans experience of your music. What are some examples? You can offer music video trailers, music videos, mini-movie, e-book based on your album, concert tickets, private parties/sessions, access to recording sessions, etc. You also have to remove almost all of the risk for the purchaser of your music. What do I mean by that? One of the fears that stop people from purchasing a product is that they may not like it. You have to make your offer so irresistible that it reduces that fear. One way you can reduce this fear is by offering one of the music packages that I just mentioned. If people want a product bad enough, if they believe that it is something that they need, they will accept the risk in making the purchase.

You can also reduce the perceived risk by providing testimonials of people who have listened to your music as social proof that your music is good. You should put these testimonials on your sales page. You can also reduce the perceived risk of purchasing your music by providing short preview samples of each song on your album.

To learn more about music marketing, don’t forget to check out the earlier Indie Music Marketing series featured on this blog: Indie Music Marketing

Need to sell more music? These Music Street Team Marketing videos will show you how to build  a strong street team that will help you sell more music and get more people to your shows: Music Street Team

Indie Music Marketing Series, Part 7: How Visible Are You? Online Music Marketing

Marketing

Marketing is about getting your target market to know who you are, what you have to offer,  why you are offering it, and why what you are offering is something they want.  Marketing is about getting your target market to know, like, and trust you. In this post, I will share some tips on how you can get your audience to know you.  I will share strategies on how you can get your music in front of the right people.

Do they know me? In order to get your target market to know you, they have to know that you exist.  Your target market need to know about you and your music.  How do you do that? You show up where they are.  You should know where your target market hangs out, what they read, where they shop, and what events they attend. You or your street team need to have a presence where your target market is at.  You can do this by performing where your target market hangs out, posting flyers where they are at, having an online presence through your website and social media sites. Your target market can also get to know you through word of mouth.  This is common with music marketing.  Most people hear about music artists for the first time from others, from their friends.  Basically, find out where your target market hangs out and show up there!

Ok, so how do you do that? Five strategies for getting in front of your target market:

1.  Online Marketing

SEO-Can they find you on google? Do you have an online presence? Do you have a website?  Does your website use keywords that your target market uses to find music online?

Video Marketing via Youtube: Youtube is the second most widely used search engine. What does that mean for you?  People are searching for music on youtube. Can your market find your music on youtube? If you don’t have a channel on youtube yet, then create one.  You want to make sure that you create titles and tags for your video that uses the same keywords that your market would use to find music on youtube.

Social Media: There are over 500 million people on Facebook, and over 100 million registered users of twitter. Do you have a twitter profile page and a facebook fan page?  How active are you on social media? Can your market find you on social media sites? Can they connect and engage with you there?

Blogs: Can your market find your music on the blogs that they read?

2. Live Shows: Are you performing and doing shows at your market’s favorite venues in your city or state?

Those are just five strategies to get you started thinking about your visibility.  How did you rate? Are you using all of these strategies?

In the next post, I will share exactly what you need to say and what you need to do once you have become visible to your target market. You will learn how to connect and engage with your fans, once you are in front of them.

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter

Music Marketing and Promotion: What’s the Difference?

What is the difference between marketing and promotion?

Marketing and promotion are often confused.  So here is a quick and easy way to understand the difference between marketing and promotion.

Marketing

Marketing is about getting your target market to know who you are, what you have to offer,  why you are offering it, and why what you are offering is something they want.  Marketing is about getting your target market to know, like, and trust you.

Do they know me? In order to get your target market to know you, they have to know that you exist.  Your target market need to know about you and your music.  How do you do that? You show up where they are.  You should know where your target market hangs out, what they read, where they shop, and what events they attend. You or your street team need to have a presence where your target market is at.  You can do this by performing where your target market hangs out, posting flyers where they are at, having an online presence through your website and social media sites. Your target market can also get to know you through word of mouth.  This is common with music marketing.  Most people hear about music artists for the first time from others, from their friends.  Basically, find out where your target market hangs out and show up there!

Do they like me? Ok, so once you are in front of your target market, now you have to say something or play music that they will like.  Connect with them! Engage with them! Care about them! Have a message and a purpose that resonates with them. What does that mean?  On a personal level, tell your market why you do music.  What inspires your music? What’s the mission behind your music?  On an artistic level, create music that they will like.  Marketing is about engaging and connecting.

Do they trust me? Sometimes you will find that once your target market knows you and likes you, they will probably trust you, but that is not always the case.  During this phase of marketing, your target market is thinking: “Ok, I know who you are and I like you and I like your music, but can I trust that your album or your live show is going to be as good as you say it is?”  There is a level of trust that you have to build with your potential and current fans.  If you are an established artist, your fans have to trust that your next album is as good as your first album.  If  you are a fairly new artist, your fans have to trust that your live show performance of their favorite song will be just as good as the album version.  Marketing is about building trust.

Promotion: Getting them to act.

Promotion is about behavior modification.  It’s about influencing and persuading others to act.  If you have done a successful job in your marketing, your market will say: “I know who musician X is, I like his/her music, I think the album will be amazing.” But promotion is about getting them to take the next step, getting your market to say “I am going to buy the album now.” If you are marketing a live show, you want them to say “I want to buy tickets now”.  How do you get your target market to say this?  Create compelling offers! Offer limited time only discounts/special prices, special limited edition albums, music packages and bundles.

The Three Biggest Music Marketing Mistakes Made by Indie Musicians

The three biggest music marketing mistakes made by indie musicians:

1.  Not thinking like music entrepreneurs

Entrepreneurs solve problems.  Entrepreneurs find problems and create products or services that solve those problems.  A music entrepreneur must do the same thing.  A music entrepreneur finds problems and creates music that solve those problems.

A lot of indie musicians do not take this approach to marketing their music.  They create music without first understanding the type of music their target audience is searching for and their audience’s struggle in finding that music.  So, your music should fill a need.  It should solve a problem of your target audience.

Indie musicians should also create music that not only solves a problem for their fans but solves the problems of the media and other professionals.  I am currently discussing this in my “Indie Music Marketing Series” here on the Music Success Blog.  The gist of this concept is to use your music to solve a problem.  For example, one problem that a small business faces is getting new customers.  As an indie musician, you should build a targeted fan base that matches the same demographic that a local small business in your area is targeting.  Now, you can approach the small business and negotiate a deal.  You agree that the small business can market its product or service to your fans if they agree to offer some discount to your fans.  This way you are forming a relationship with a business that could potentially later on agree to sponsor one of your live shows and you are providing value to your fans. Solve a problem! Be a music entrepreneur!
2.  Not Creating music for their fans

Too many indie musicians create music that they like and that they want to perform without finding out the type of music their fans want.  Indie musicians want to make music that they enjoy.  There is nothing wrong with that.  The problem is if you want people to pay for your music, you have understand the type of music they want. Indie musicians should do the market research first to understand the need in the marketplace.  What music do the people want but  are not getting?  Use the answer to that question to help you create your music.

3.  Not using marketing strategies that have worked in other industries

Too often, indie musicians only look to other musicians and music professionals to help them market their music.  There are other professionals in other industries who have successfully marketed their products and services.  Indie musicians should look to these professionals for new marketing strategies that can be applied to the music industry.  For example, information marketers and other internet marketers have learned how to get people to take action and buy products by creating compelling offers.  They use complimentary bonus products and services to get people to buy their main product.  Info marketers learn this from infomercials.  You’ve seen those late night infomercials where you get 10 bonuses for buying one product.  This marketing method works if you use it correctly.

How can musicians use this method? By offering bonus products or services when people buy your music.  Some musicians already do this by offering more free music or a t-shirt when fans buy their album.  Indie musicians can take this a step further and offer more complimentary bonuses.  With the ease and low cost of digital downloads, indie musicians can offer e-books or mini video games or mini movies that center around the theme of their album.  Think about what bonuses you can offer now that can raise the level of interaction of your fans with your music.  How can you make your music come to life with additional bonuses? Create a compelling offer that will have your fans running to purchase your music.  Observe and learn from other professionals who have been successful in getting people to buy.

What are your thoughts? Do you agree that these are the biggest marketing mistakes made by indie musicians? Let me know your thoughts!

Indie Music Marketing Series, Part 6: How to get Music Exposure While Supporting a Great Cause

If you missed any of the previous posts in this series, you can check them out here: Indie Music Marketing Part 1, Indie Music Marketing Part 2, Indie Music Marketing Part 3, Indie Music Marketing Part 4, Indie Music Marketing Part 5

In the indie music marketing series, I have discussed the 3 reasons why indie musicians are struggling to sell their music.  One of the reasons why indie musicians are struggling to sell their music is because indie musicians do not really understand the value of their music.  They don’t understand the value their music has to fans, businesses, and the media.  Today’s post will discuss how understanding the value of music to non-profit organizations can help indie musicians get more exposure while supporting a good social cause.  If you are an indie musician who wants to use your music to help make an impact in society, then you will be able to appreciate this post.

In the series, I have stated that in order to be successful as an indie musician, you have to use your music to solve the problems of others.  You need to think like a entrepreneur.  So to get more music exposure by creating music that has value to non-profit organizations, you have to first understand the needs of non-profits.

The three Needs of Non-Profits

1.  More funds

2.  More volunteers/staffing/assistance

3.  More attention and awareness of the organization and what it does

How can music meet the needs of non-profits?

1.  Music attracts attention and therefore can help build awareness

Music and music events attracts and captures the attention of an audience.  Music has the power to engage people.  Marketers understand this and that is why they use music in commercials.  Music has a powerful way of attracting people and pulling people in to different causes. So you can use this power of music to help non-profits bring attention to their causes.  The more awareness people have about an organization and the work that it does, the more likely people will lend support to the organization, whether it takes the form of money or volunteering.  So ultimately, music can attract attention for an organization that can lead to more volunteer support and more donations.

2.  Historically, music has been used to organize people around a cause

Music has the power to unite people of all ages, genders, and ethnicities around a cause.  We have seen this with benefit concerts for Haiti and Hurricane Katrina that brought together musicians to raise money to support relief efforts.

How can you create music that is valuable to non-profits? How can your music add value to non-profits? Here are some strategies:

1.  Donate  proceeds of your single or your album to a non-profit organization

2.  Write a song

Write a song that expresses the emotion of the people the organization serves or the social cause the organization supports.  Music helps tap into human emotion and organizations want people to see and feel the need of the cause they are working for and music is a great way to do that.  Your music might be used by the non-profit in its marketing materials or at fundraising events.

3. Organize a benefit concert/live show

Approach the organization for its support.  Donate proceeds of the show to the organization.  You can help attract media attention to your show and get more people to come out to your show.  People love to support great causes.  The members and staff of the non-profit will probably want to attend and the people that the organization serves will be interested in supporting and attending your show.

4.  Become an advocate for the organization

Mention the organization and its work in your marketing and promotional materials.  Bring more awareness to the organization.  Mention the organization in press releases, on your web site, and on your social media pages.

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter

Indie Music Marketing Series, Part 5: How to Get Media Exposure

If you missed any of the previous posts in this series, you can check them out here: Indie Music Marketing Part 1, Indie Music Marketing Part 2, Indie Music Marketing Part 3, Indie Music Marketing Part 4

In the indie music marketing series, I have discussed the 3 reasons why indie musicians are struggling to sell their music.  One of the reasons why indie musicians are struggling to sell their music is because indie musicians do not really understand the value of their music.  They don’t understand the value their music has to fans, businesses, and the media.  Today’s post will discuss how understanding the value of music to the media can help indie musicians get media exposure and get the media to promote their live show and music for free.

In order to be successful as an indie musician, you have to use your music to solve the problems of others.  You need to think like a entrepreneur.  So to get media exposure and attention, you have to first understand the needs of the media. (By media, I mean tv, radio, magazines, etc)

The Challenges & Needs of the Media

The media basically has three main challenges or needs:

1) To Build a large audience

2) To Keep their audience by serving the needs of their audience

3) To Tell Compelling Stories

Why does the media have these needs?  Let’s take a deeper look at why the media needs these three things.

1) The Media wants to attract advertisers.

2) The Media wants to gain credibility-to be a trusted news source

3) The Media exists to inform and entertain their audience

As an indie musician, you need to ask this important question: how can my music solve the needs of the media? How can I present my music to the media as the solution?

Strategies for Getting Media Exposure:

Based on the needs and challenges of the media, there are three strategies that indie musicians can use to get media exposure.  Here they are:

1) Create music that serves the media’s audience.  This strategy helps the media keep their audience through information and entertainment.  How can an indie musician execute this strategy and put it into action?  If you are a songwriter, write a song about a national tragedy or a local disaster in your city.  If you are a performer, perform a song about a tragedy.  You should find out the statistics in your city and pay attention to the news stories in your city.  What are the homelessness & poverty rates, murder rates, the number of domestic violence incidents, etc?  I’ll give you an example, if you are a singer from Chicago, IL, one of the biggest news stories going on right now is the murders and violence that are taking place in the city.  Over the last weekend,  52 people were shot between Friday evening and Monday morning.  Chicago Violence.  So this is a big news story and a big concern for Chicago residents.  If the media in Chicago does not cover this story, then they will not serve the needs of their audience, who are no doubt concerned about this.

So what does this mean for an indie musician?  You can add value by writing or performing a song that expresses the emotion of Chicago residents.  You could write a song about losing a loved one or about senseless violence.  Now, you can approach the media with music that serves the needs of their audience, that informs their audience by tying your music into a news story.  How can we take this a step further?

2) Create news:  create local events that make news

Once you create a song about a local news story, why not create a live show that centers around that news story. In my 3M Street Team Marketing Plan Audio Series, I share how indie musicians can get people who have access to their target audience to promote their music and live show for them for FREE and how to get the press to promote your live show for FREE.  One way to get the media to cover your live show is to create a live show that is newsworthy.  So, going back to the Chicago example, my indie musician in Chicago can do a “Peace in the Streets” concert.  To garner support and media attention for the event, the indie musician can find organizations and groups who also have the same passion to restore peace in Chicago.  One group who will be in support of your live concert would be the families and friends of the deceased.  How do you find the organizations who would support the show? Pay attention to the news! The media will find these people for you; pay attention to the people that the local news interviews when discussing the violence in Chicago or the local news stories in your city.  Contact them and pitch them the idea of your concert!

You can even agree to donate the proceeds of the concert to some of the local organizations in your city that support peace or to the families that have been affected by the tragedy.

Now, when you pitch the concert to the media, there is a local news-tie.  Your show will now be something of interest to their audience.  This is how you gain media exposure and attention: serve the media’s needs first!!

Want action steps and coaching tips on how to put the strategies shared in this post into action? Sign up here for the free Music Success Strategies Newsletter that features a “Get Empowered!” section that gives you the action steps you need to move forward. Music Success Strategies Newsletter