Action Day: Vision Statement Checklist

Get started writing a vision statement for your music career with this checklist:

  1. Set aside 15 minutes to start writing your vision statement.
  2. Ask yourself where do you want to be in the music industry five years from now
  • What music genre are you in?
  • Are you signed to a major record label? indie record label?
  • How many albums are you selling a year? singles? downloads? ringtones?
  • Are you touring? If so, how many people are coming to your shows? Where are you touring? locally? regionally? nationally? internationally?
  • What income are you making?
  • Who are your fans? age? gender?

3.  Now write down your vision using this format:

______________ (number of years), ____________ (your name/name of your business) will become a successful ___________ (description of your music genre or description of your music business: include if it will be local, regional, national or international) by providing ____________ (description of your products and services) to __________ (description of your fans or customers).

Next week is Music Marketing Week.

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Vision Roadblocks

During Vision Week, I have discussed the benefits of getting a vision for your music career.  I’ve shared how vision gives you direction  for your music career.  It prevents you from wasting time and money.  Vision also helps you increase music sales.  If all of this is true, why do so many music artists and music entrepreneurs fail to create a vision for their music careers? Here are three roadblocks that I’ve seen get in the way of music artists and music entrepreneurs:

3 Roadblocks to Vision:

1) Lack of planning time

Most music artists and music entrepreneurs do not set aside the time to plan their music careers.  They don’t take the time to plan.

I want you to set aside 15 minutes. Fifteen minutes is all you need to think of a vision for your music career.  See Tuesday’s blog post on how to write a vision statement. How to Write a Vision Statement

2) Unbelief

Many music artists and music entrepreneurs truly do not believe that vision is important to their music careers.  They rather spend time in the music studio creating music or working on their music business.  They think the whole vision process is a waste of time. This is not true. I discussed on Monday how vision can save you time and money.  By getting clear on the vision for your music career, you can make quicker decisions on how you are going to market your music and what music you will make.  Vision reveals the information you need to make these important decisions as an artist.

3)  Wrong Focus on Limitations

Your vision is your future.  It is not where you are at today.  Too many artists and music entrepreneurs focus on their starting location and not their destination.  They get stuck seeing what they don’t have and the recording contract they don’t have.  They stop imagining and visualizing what they want because somewhere on their journey, they started doubting whether they could become a successful music artist or entrepreneur.

Your vision is a mental picture of where you are trying to go. It is not where you are today.  Don’t become paralyzed by where you are today.

So how do you overcome doubt? How can you start to dream again? How can you stop focusing on your limitations? Start focusing on where you want to go.  During this stage in building a long-term music career, you envision the career you want to have.  Later, in the upcoming weeks, I will show you how you can examine the weaknesses and limitations you may have. Right now, I just want you to get a clear vision.

The second thing you can do to overcome these vision roadblocks is to surround yourself with a positive group of people who believe in you as an artist or entrepreneur.  Find a group of people who will support you on this journey.  Find other artists who are on the same journey.  You will need a strong support system to help you on your path to success in the music industry.

Tomorrow: Action Day! I will give you a checklist of things you can do to start taking action on all of this information.

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A Vision for Your Music Career: A How-to Guide

Yesterday’s blog post discussed how important vision is for achieving long term success in the music industry.  If you missed yesterday’s post, check it out here: How to Get Successful in the Music Industry Faster.

Today I’m going to give you 4 practical, action steps you need to take to start your path to success in the music industry.

Four Action Steps:

1) Think big!

I want you to imagine the type of artist you want to be. Paint a mental picture of the type of music career you want.  Don’t think about your limitations.  Don’t focus on where you’re at now.  Don’t focus on your starting location but focus on your destination.  I don’t want you to think about a lack of start-up money or the lack of industry connections you may have.  Think about where you want to be 5-10 years from now.

2) Be specific! What exactly do you want to see happen? Your vision should be detailed.  Here are some questions to guide your thinking:

If you are a music artist, in 5-10 years:

  • How many albums and/or mixtapes are you releasing each year?
  • How many albums are you selling a year?
  • Are you touring? Where? locally? regionally? nationally? internationally?
  • How many people are coming to your shows?

3) Set a date for completion. Set a deadline.  When are you getting there? When will you see the success that you are envisioning? Your deadline can be 5-10 years from now.  You should set your vision for at least three years into the future.

4) Write it down. Don’t just think about your vision.  Write it down.  Your written vision is going to be your motivation to keep going in the music industry when people tell you to quit.  It will help remind you of why you are doing what you are doing.  It will help you stay true to who you are as an artist and where you want to go.

How to Write Your Vision:

Here is a simple, easy fill in the blank form that you can use to write your own vision statement for your music career in 5 minutes:

______________ (number of years), ____________ (your name/name of your business) will become a successful ___________ (description of your music genre or description of your music business: include if it will be local, regional, national or international) by providing ____________ (description of your products and services) to __________ (description of your fans or customers).

Here’s an example vision statement for a music artist:

Five years from now, Angela Carter, will become a successful national R&B recording artist by providing classic soul music to men and women between the ages of 25-45 who are desperately waiting for the return of real R&B.

Here’s an example of a vision statement if you are a music business owner:

Five years from now, Kingdom Records will become a successful Christian record label by providing production, A&R, and marketing services to its Christian recording artists.

These are just examples to get you started.

Leave me a comment on this blog with your vision statement.