A Vision for Your Music Career: A How-to Guide

Yesterday’s blog post discussed how important vision is for achieving long term success in the music industry.  If you missed yesterday’s post, check it out here: How to Get Successful in the Music Industry Faster.

Today I’m going to give you 4 practical, action steps you need to take to start your path to success in the music industry.

Four Action Steps:

1) Think big!

I want you to imagine the type of artist you want to be. Paint a mental picture of the type of music career you want.  Don’t think about your limitations.  Don’t focus on where you’re at now.  Don’t focus on your starting location but focus on your destination.  I don’t want you to think about a lack of start-up money or the lack of industry connections you may have.  Think about where you want to be 5-10 years from now.

2) Be specific! What exactly do you want to see happen? Your vision should be detailed.  Here are some questions to guide your thinking:

If you are a music artist, in 5-10 years:

  • How many albums and/or mixtapes are you releasing each year?
  • How many albums are you selling a year?
  • Are you touring? Where? locally? regionally? nationally? internationally?
  • How many people are coming to your shows?

3) Set a date for completion. Set a deadline.  When are you getting there? When will you see the success that you are envisioning? Your deadline can be 5-10 years from now.  You should set your vision for at least three years into the future.

4) Write it down. Don’t just think about your vision.  Write it down.  Your written vision is going to be your motivation to keep going in the music industry when people tell you to quit.  It will help remind you of why you are doing what you are doing.  It will help you stay true to who you are as an artist and where you want to go.

How to Write Your Vision:

Here is a simple, easy fill in the blank form that you can use to write your own vision statement for your music career in 5 minutes:

______________ (number of years), ____________ (your name/name of your business) will become a successful ___________ (description of your music genre or description of your music business: include if it will be local, regional, national or international) by providing ____________ (description of your products and services) to __________ (description of your fans or customers).

Here’s an example vision statement for a music artist:

Five years from now, Angela Carter, will become a successful national R&B recording artist by providing classic soul music to men and women between the ages of 25-45 who are desperately waiting for the return of real R&B.

Here’s an example of a vision statement if you are a music business owner:

Five years from now, Kingdom Records will become a successful Christian record label by providing production, A&R, and marketing services to its Christian recording artists.

These are just examples to get you started.

Leave me a comment on this blog with your vision statement.

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